Ad Campaign Creation
Depending on a client’s advertising campaign goals, we can create stand-alone ads or fully developed series using creative copywriting and design to appeal to the correct target audience for each of our diverse clients.
Our advertising campaign development process begins with the development of personas for your target audiences. This research can be part of our process or brought in from existing client research. We then create campaign ideas to reach the audiences. These ideas include creative concepts, possible media channels and ways they will mix and integrate with other marketing efforts. From there, we choose a creative concept and then move into production mode based on the media plan. We have produced advertising campaigns for print, radio, television, outdoor, mail, Web, mobile, social, search engine optimization (SEO), pay-per-click (PPC), guerilla and non-traditional.
Consistency and tracking is the name of the game in creating an ad campaign that utilizes offline and online media.
Contact us to discover more about advertising campaign delivery.