Brand Message Development and Strategy
Your brand is no accident. Successful firms plan and decide how they treat and grow their brand. These firms very deliberately create positioning statements, taglines and names that will gain attention and stand apart from the competition.
thunder::tech's brand message development and strategy professionals help define your promise and personality as well as develop distinct messaging around those elements.
While your brand also includes your logo, color schemes and representative imagery, it is the experience you provide to your customers that demands their loyalty. Your brand is composed of all the intangible representations of your organization in your customer's mind, and you want to keep those positive associations front-of-mind. This is your company's most powerful asset and deserves constant TLC.
Develop and revitalize your brand’s personality by connecting with our brand message development and strategy professionals.
Most organizations have worked hard and invested heavily in their marketing, often concentrating on their visual brand representation but not paying enough attention to what their marketing tactics are actually saying. Consistent brand messaging that reflects your organization's true personality and offerings will provide a better return over time than only worrying about how pretty your print pieces look.
We combine thunder::tech's creative and technical copywriters to capture the essence of our clients’ brand messaging in writing. We kick off the brand platform process by gathering information and researching your organization through internal and external surveys, segmenting your audience and markets and conducting stakeholder and decision maker workshops.
From there, your team and ours will collaboratively define high-level brand messaging components such as your organization's mission statement, brand personality attributes and elevator pitch. This brand messaging will extend to tactical writing within websites, brochures and other print collateral.
An easy way to determine whether your organization needs brand messaging help is to ask five of your employees what the organization's brand position. An organization without strong brand messaging will get five different answers. If your own stakeholders are not on the same page, what message are you giving your core audience?
Contact thunder::tech’s Brand Messaging team today!
For your brand to thrive, it must be constantly managed. Every aspect has to say the same thing and propel your company toward a common goal.
Once we've helped establish your identity and laid the foundation, we can implement a consistent and cohesive look, feel, tone and voice into all your corporate materials and other facets of your company’s life. Doing this will build and protect your brand equity at all points of interaction.
We will provide brand standards and guidelines to help your organization, vendors and anyone else that may touch your brand preserve its integrity and deliver on your company’s promise.
It’s also important to understand when your brand positioning has changed and make the necessary adjustments. Whether you’re part of a small-, mid- or large-sized company, it’s important to periodically revisit your brand messaging to make sure it’s still indicative of your organization.
Goals and corporate strategies change and evolve … your brand messaging must support those changes in order to build and maintain stakeholder and customer relationships.
Connect with our Brand Management team today.