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Good Morning Marketers: Your Brand is Not Your Logo
This month, Art Director Dave Berman and thunder::tech president Jason Therrien offer tips on building a successful brand through design and message. Check out this episode of Good Morning Marketers on
YouTube or as a podcast. |
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Super Bowl is a super time for advertisers
Every winter, millions of fans gather to watch the Super Bowl, one of the most celebrated American traditions. For some of us, what happens between the punts, sacks and touchdowns is the best part: the commercials.
This year, NBC is selling 30-second spots in
Super Bowl 43 for $3 million. The reason? The game will be broadcast to over 140 million viewers in 88 million households. Also, this is the one event when fans embrace commercials resulting in higher break through and likeability ratings. Lastly, these commercials inspire word of mouth buzz, Internet searches and online reviews.
"The most memorable super bowl commercials are short, simple and funny," said thunder::tech graphic designer Connie Baltitas. "We want babies to convince us that it's easy to do our trading online. We want to fill our fridges based on the recommendations of croaking frogs and then watch Clydesdales play fetch. Keep me laughing through the next commercial and bonus points if I go to YouTube to watch it again."
For a sneak peak at which companies will be advertising during the big game, visit
AdAge. |
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GOJO and Clean Gene™ take on germs!
thunder::tech recently worked with GOJO, a skincare products company and maker of Purrell® Instant Hand Sanitizer, to produce a
video and two online games. These tools are used by in-school educators to increase awareness of healthy behaviors in elementary school students. Play
Clean Gene or Outsmart Germs!
now to combat the most germ infested spots in school such as the cafeteria and the playground.
Clients expand online presence with help from thunder::tech
Since our last edition of Marketing Mat::ters a number of thunder::tech created sites have hit the Web. We've recently launched sites for a number of clients including family entertainment retailer
Litehouse Pools & Spas, Easy Orchids, Green Circle Grower's line of environmentally-friendly and easy-to-grow orchids and
Competitours, a reality travel game based in Europe. |
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thunder::tech presents reel-y creative work
Last year, we worked with a variety of clients to create a wide range of Web sites, advertising, interactive, video and public relations projects. Check out our
video portfolio
for a quick look at the best of thunder::tech's 2008 work.
We're hiring!
We're currently on the lookout for a talented Search Marketer to join our team. The ideal candidate will have experience in search engine optimization, target marketing and pay-per click advertising.
Join our team today.
What's your side of the story?
thunder::tech wants to hear from you! Send feedback on our e-newsletter to
enews@thundertech.com
and let us know what features you love and what features you could live without. |
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As of January 15, 2009, 500 million applications have been downloaded from Apple's App Store
- AppCraver.com |
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