Online Marketing Strategy and Consulting

While millions of users are tweeting, blogging, uploading and sharing, choosing not to participate in online conversation makes you mute, not invisible.

By developing a social media strategy encompassing multiple platforms, thunder::tech can assist you with engaging online audiences and effectively managing your brand’s digital footprint.

To get started, we’ll perform an analysis of your online presence, allowing us to develop a strategy that will include potential campaign ideas, ways to increase interaction and online messaging recommendations based on the goals of your social media properties.

We can also provide ongoing consulting during your social media campaign to help you stay on track and find new ways to engage your audience.

Customized Messaging

Just as you tailor your brochure content to coordinate with its design, your social media messages must be well-crafted to work with their interactive platforms. Our Social Media team can develop a strategy that helps you share your messages by adapting them for online communication while also integrating with offline tactics.

Beyond transforming your brand’s message to the online arena, we can assist you in creating the right language for specific campaigns—whether it’s a Twitter chat, Facebook contest or talent recruitment initiative.

Social Media Orientation

Just like going to a tea party or attempting to ride a bull, there’s a certain etiquette to learn when communicating on social networks. While we can’t tell you how to master the bull, we can make sure your social media campaign is successful by showing your team the ropes.

From Twitter to blogs, Foursquare to Facebook and now with Google+ as the next big thing, thunder::tech will educate you on logging into, updating and managing your social media properties. We will also help you become more familiar with social network norms and help you identify interaction opportunities and potential brand advocates. We have our ear to the ground to make sure you’re the first to know about new tools and technologies to impact your social media profiles.

After getting your feet wet, thunder::tech can help further expand your social media prowess by introducing new technologies and potential campaign ideas such as custom Facebook tabs, YouTube integration with our video capabilities or a TweetUp at one of your locations.

Blogging

More and more companies are turning to blogs as a marketing tool to provide an informational resource to their clients, customers or shareholders. In fact, well-managed blogs typically see more traffic than websites.

To help you manage your blog and position you as an industry resource, thunder::tech can work with you create a strategy with clear objectives, goals and a plan for implementation.

The thunder::tech team can also help you select and train bloggers from your company, identify brand ambassadors, develop an editorial calendar and create posts that include search engine optimization so users know you have the answer first.

We can also design and develop custom tools that work in conjunction with your website. Similar to our content management systems, our tools allow you to create and manage your posts with ease and flexibility.

Contact our Social Media team today and start engaging more with your customers.