Traditional and Online Media Relations
For us, the heart of media relations is relationships. Our established media contacts are the result of our ability to gain trust, offer interesting story ideas and provide the information a journalist needs when they need it.
From local, regional and national media outlets to trade and online media, our team will help tell your story and recommend the best story angles to pursue. We will make sure your key messages are delivered to maximize your reach and impact, whether that is on a local television station or nationally recognized blog.
Bloggers have become instrumental in sharing news and influencing online audiences. As a result, blog mentions relating to your company or product can be an effective tool for building awareness.
We take the time to build relationships to ensure each outlet is a good fit for your campaign and we pride ourselves on our creative pitches that are designed to capture a blogger’s attention. So whether we need to make a killer soufflé or read up on the joys of cross stitching, we will do what it takes to reach your audience and conduct an effective marketing campaign.
Our Media Relations team works with editors, journalists, producers and bloggers on a day-to-day basis to cultivate relationships that build a bridge between your company and influential media outlets.
Our media training sessions are created to give each company representative the confidence to approach media interviews with ease. Our sessions are tailored to individual needs and include practice on message development, speaking in sound bites and effectively handling difficult questions.
Our recommendations will provide insight into how the media think and what they are looking for in an interview so you will be your company’s CSO (Chief Storytelling Officer) in no time.
Media Tracking and Reporting
With every media relations effort, it’s crucial to track results to measure success and compare against benchmarks.
thunder::tech’s Media Relations team uses the latest monitoring software to keep a pulse to what’s being said about your brand. We can measure media coverage, whether or not it’s related to a specific campaign, and give professional advice on how to maximize media attention. All reports are uniquely created for your company’s individual needs and campaign goals.
Giving back to the community and establishing partnerships is just as important to us as it is to you. Companies that donate their time and resources not only strengthen their neighborhood, but also build a positive public image.
You may be considering hosting an event, providing pro bono services, becoming a company sponsor or volunteering at a local nonprofit organization. Regardless of your goals, thunder::tech will utilize our knowledge and resources to strategically guide you to the best options for making a lasting impact.
thunder::tech’s event marketing and coordination expertise will help you organize functions that bring audiences together in a strategic and streamlined way. Events can help promote a new product, express gratitude to business partners and increase public knowledge of your company’s services. No matter the type and style of event, thunder::tech can handle every last detail from start to finish so you can enjoy it as much as your guests.
Contact our Media Relations team and leverage the power of communication.