Trends Summer Reader 2017 Special: Creating an Integrated Marketing Approach to Maximize Your Impact

One of the five-part series of podcasts connected to our 2017 Trends Summer Reader publication. Historically, marketing tactics have operated in silos, each working to drive results, but never crossing paths. On this episode, President Jason Therrien and Marketing Automation Specialist Kyle Coughlin, discuss the performance marketing philosophy and how marketers can get the greatest return on their investment by rallying all trackable marketing activations around a singular goal to drive impactful and measurable customer engagement.
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