Evolving for the future of optimization by moving our SEO Team

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  • 8/6/2014
    In 2013, thunder::tech made the decision to move our Search Engine Optimization (SEO) Team out of our Development Department and into our Communications Department. We were a bit ahead of the times, but it has paid dividends that we haven't published until now.

    Over the years, being proficient at the technical code aspect of search engine optimization came to be expected. It was table stakes for anyone serious about the practice.

    By moving the SEO team into the Communications Department, Optimization Team members were able to jump head first into the content marketing movement & the vastly changing SEO landscape. This group now physically sits amongst our copywriters, social media and media relations teams. This now gives our clients a much broader approach that ties together several important practice areas (search, social, content marketing and earned media) that are usually just given lip service by most providers.

    At the same time that this move happened, we also renamed the team. We dropped "search engine" from their name and now the team is just the Optimization Team. We felt this was an important move to reiterate for clients that solely increasing search traffic for them wasn’t what should justify our existence, but rather that we expected to evolve as trends shifted and as consumers began searching through more channels that just search engines.

    Optimization is focused around our philosophy that delivering an optimized user experience to meet the goals of our client is essential. It's not about the puffery of big search numbers, it's about delivering those visitors all the way through the journey.

    Those goals can now be influenced through consumers seeking answers through search engines, social media, content marketing and even mobile browsing. This evolution isn't over as new technologies and consumer behavior continue to change. You can be sure thunder::tech will stay ahead of the curve for you.

    To learn more about why we moved our Optimization Team and what that means for our clients, contact us. It’s time to learn why SEO is vital.

    About the author::
    Jason Therrien is the president of thunder::tech. He is a fan of entrepreneurs and trailblazers, a proud dad and he liked scotch before Mad Men made it cool.
    About the author::Jason Therrien is the president of thunder::tech. He is a fan of entrepreneurs and trailblazers, a proud dad and he liked scotch before Mad Men made it cool.
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