Trends 2018

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  • 12/20/2017


    In our ninth edition of thunder::tech's annual marketing Trends book, we speak of the power of resiliency for brands. Resilience can be developed over time with practice, much like how an athlete can train their body so when an injury or setback occurs, they can spring back into action faster than others. Everyone reading this understands that the world is moving fast, that consumers are changing and that industries are being disrupted. What our middle-market and enterprise-sized clients want to know is how to take the next step.

    The 2018 marketing trends covered this year are like those in the past that we have authored: attainable, actionable and customer-ready. While the media focuses a lot on "bleeding edge" trends that may not be around in another year or ready for most brands, thunder::tech continues to think about "leading edge" trends that help brands evolve at a pace that is best for their audiences.

    For 2018, we cover trends such as maturing analytics, legitimate influencer marketing practices, planning for digital transformation, managing web accessibility and transforming your content to more visual formats. These trends that will keep you on the cusp of what your customers expect without wasting time on things they don’t.

    For brands paying attention and steadily turning up the dial on the evolution of their marketing, they continue to be incredibly resilient. Remember that our current, connected world took some time to get this way. Facebook will become a 14-year-old cranky teenager in 2018 and the iPhone just celebrated its first double digit birthday this past year. No matter how the world evolves around them, brands that choose to listen to the market, watch their customer habits evolve and instill steady innovation in their marketing are building their resiliency to adapt and thrive.

    So, read up and enjoy this year's Trends book. Happy marketing!
    About the author::Jason Therrien is the president of thunder::tech. He is a fan of entrepreneurs and trailblazers, a proud dad and he liked scotch before Mad Men made it cool.
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