Episode 91 - Trends Volume 10: Using Chatbots to Drive Your Business Goals

Search Options
Blog Search
Sign up for our monthly marketing trends enewsletter
  • 12/13/2018
    One of the six-part series of podcasts connected to our 2019 Trends publication. Are robots taking over? thunder::cast host Craig Israel sits down with Bruce Williams, Vice President of thunder::tech’s Development Department, to discuss why more businesses are adopting chatbots and debate the benefits and implications of this new technology. 

    What You’ll Learn in This Episode

    • What are chatbots and how are brands using them
    • How middle-market companies can leverage AI
    • Potential use cases and applications for chatbots 

    Episode Quotables

    “It’s the programming behind these devices that uses natural language processing with logical parameters built into it that gives you a pleasant experience when interacting with a company or brand on a number of different topics.”
    “Natural language is really hard. As humans, it’s intuitive to us but it’s not as easy as inputting a bunch of prompts and have a computer respond in a set way to make it seem really seamless and natural, but that’s really hard.”
    “The digital scale that is out there today with everyone’s expectations of ‘I wasn’t customer service, and I want it now no matter what channel I come in at.’ That’s the intent here. To provide that witty, branded customer experience no matter where you are.”
    “There are platforms out there that you can dip your toe in. You need a team of developers and innovators within your own company to really push the limits and try some things out. Get ready to break out all your APIs and lay them on the table to determine what platforms, what cloud and which business goal you want to step into first to see if it’s got legs.”

    Episode Resources

    Listen to the full podcast and read all of the articles appearing in our 2019 Trends publication. Never miss another thunder::cast episode. Subscribe on Apple Podcast, Stitcher, Google Play or Spotify today!
  • Dog Food Con 2018 Experiences & Developer Recap
  • 1012
  • Swimming Upstream
Sign up for our monthly marketing newsletters