Episode 72 - Trends Volume 9: Achieving Accessibility in Digital Marketing

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  • 1/25/2018
    One of the six-part series of podcasts connected to our 2018 Trends publication. For this episode, Richik Sarkar, an attorney specializing in cyber security and accessibility from McGlinchey Stafford, joined us in the thunder::cast studio. Listen in as he shares the importance of inclusive digital marketing and discusses guidelines marketers should follow to be in compliance online.

    What You’ll Learn in This Episode

    • How physical accessibility translates to online accessibility.
    • What rules and guidelines are impacting digital accessibility.
    • How your brand can be proactive to be more compliant.

    Episode Quotables

    “When you think about website accessibility, you want to make sure that those who want to use your site, can use your site. In some cases, there need to be modifications to address certain disabilities, and it obviously behooves all businesses to do that because you want to increase the traffic to your site and business that you do.”
     
    “A lot of our clients and potential clients are coming to us because they believe there are some hard and fast rules and some of them understand that a lot of this is vague, but all are concerned.”
     
    “When a company is getting a new website, it’s the perfect time to talk to an expert about what needs to be done to make the site as compliant as possible and what are the standards out there that it should be working toward. It’s a lot easier to fit those things into a new website than it is to take a website you’ve had for four years and try to retrofit it.”
     
    “This conversation is happening enough that it’s risk management to some degree for some, but in reality if a company is serving this population, and we’re talking about millions of people who are legally blind, and even our aging population that’s having a hard time. Perhaps it’s dexterity with touchscreens or it might be color issues and not being able to pick up nuances of color. If you want to serve your client, it’s not about risk management, it’s about creating a better user experience.”

    Listen to the full podcast and read all of the articles appearing in our 2018 Trends publication. Never miss another thunder::cast episode. Subscribe on iTunes/Apple PodcastStitcher or Google Play today!
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  • Prepare Your Brand for a Digital Transformation to Adapt, Survive and Thrive
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  • A Picture is Worth a Thousand Words
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