It’s All in the Mix

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  • 7/23/2019
    We can all agree that we usually make the decision to buy a product after some research on our end. Whether it’s a recommendation from a friend or good reviews on Amazon, what’s left for middle market retailers is a variety of complex tactics to meet their consumer’s expectations. Because of this, legacy sales channels are being disrupted and brands are now forced to come up with innovative ways to convenience their consumers by meeting them where they are--online. 
    From direct-to-consumer marketing and sales, online and mobile selling through both owned and shared platforms, social media interactions and even traditional physical selling, knowing where your brand should and shouldn’t spend resources can be overwhelming and quite honestly, frustrating. But don’t worry, we’ve got everything you need to adapt your sales and marketing approach to keep up with today’s consumers and their needs.

    What You’ll Learn:

    • Where Amazon stands in the midst of today’s retail landscape
    • Finding the right mix of where you should and shouldn’t allocate your resources

    Article Quotables:

    “There are lots of tactics, and you have to be able to learn all of them to find the different pockets of where the customers prefer to be.”
    - Kristine Buyers, Creative Services Team Lead for National Food Group
    To read the full article, download our 2019 Trends Summer Reader book by clicking the button below!

        Download PDF
  • Episode 106 - Trends Summer Reader 2019: Video Content Strategy (Hero, Hub, Help)
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