Social Media News:: Instagram Gets Creative & LinkedIn Makes You Shine

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  • 6/24/2014

    LinkedIn’s New Premium Experience Helps You to Stand Out

    In this fast-paced world, you have to catch people’s attention within seconds. The ultimate question is, how? LinkedIn has added new ways to help you stand out and make your individual professional brand shine.

    With features like a header image, keyword suggestions and ways to track your impact, you can excel in showcasing yourself to your growing network. Here are some of the new features available to Premium users now:
    • Add cover photos and larger profile pictures. Premium members can either upload their own cover photo or choose from a gallery of background images from the site.
    • Optimize the profile by selecting from a suggested list of keywords. Premium members will also be emphasized in a search result with a listing that is twice as big as other results.
    • With the new Open Profile option, every member can see users' full profiles and send messages without an introduction or paying for an InMail.
    • Users can track their impact and visibility with How You Rank to see how their LinkedIn presence compares to their peers.
    • View a 90-day list of Who’s Viewed Your Profile to create new connections within the network.
    The new updates hit just as a new wave of recent college graduates dive headfirst into the job market. By offering a cheaper option for their budget-conscious users with Spotlight, LinkedIn is attempting to appeal to their desire to get more bang for their buck when it comes to standing out in a crowd full of job seekers.

    So what does this mean for you? If you are already a Premium member, you should be seeing these features now. If you’re not a Premium member, skip a few Venti Caramel Macchiatos to save up for a Spotlight subscription. The $9.99 fee a month could lead to a better-paying job and well worth the investment if you’re just jumping into the job market. So pick a background image, update your summary with a few keywords and open up a whole new world of possibilities.

    Instagram Adds Creative Tools That Allow You to Customize Your Moment

    Ever feel like an Instagram filter just isn’t right for the mood of your picture? Worry no more! With the new filters available in the app update, you’ll have a whole array of editing tools to customize the look and feel of each Instagram moment.

    You now have the ability to adjust brightness, contrast, saturation, warmth and more with the power of the little wrench icon. It’s almost like having a full photo-editing program right on your smartphone or tablet.

    Here’s what a rundown on Instagram’s 10 new photo editing tools:
    • You can now increase or decrease the filter strength on your photo. 
    • With the wrench selected, you’ll be able to choose from tools to straighten or adjust brightness, contrast, warmth, saturation, highlights and shadows. You'll also be able to add a vignette, apply tilt shift and sharpen a photo.
    • Tap your photo preview to compare your before and after effects before posting.
    Pretty impressive, huh? So if Valencia is still too heavy on sepia for you, feel free to edit your own masterpiece.

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