Building Better Brand Experience

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  • 5/28/2019
    Marketing hasn’t always been the marketing we know and love today. It was cold-call-focused efforts that did anything and everything to get brands in front of audiences. Then, it transformed into loud, catchy ads and taglines that cut through the noise. Following that, it was customized content and easy-to-use websites. Today, marketing is much more strategically subtle with user-experience at the forefront of all efforts. Its goal is to ensure audiences see the value in its efforts. So much so that they spend their time and money on it. 
     
    Audience’s expectations are at an all time high. So when it comes to buying behaviors, you have to give your audience an impactful and valuable experience that will guide them on their buying journey--before, during and after. If you haven’t been keeping up with the changing landscape of buyer behavior, don’t worry, this article will give you everything you need to know. 

    What You’ll Learn:

    • Four steps to get your business on track with delivering exceptional customer experiences today’s buyers expect
    • Advice from experts in the sales/marketing industries that have experienced the buyer behavior shift firsthand

    Article Quotables:

    “All of us as marketers need to be crazy vigilant about staying on top of trends, and anytime we can share a piece of data that directly affects our business or our clients’ businesses, the more information you have the better.” 
    - Jennifer Shankleton, Chief Marketing Officer and Kohrman, Jackson & Krantz law firm
     
    “The most important thing is to know your identity first. A lot of brands go through a discovery phase over a couple of years, but if you know who you want to be as a brand, you can use that as a foundation to go from.” 
    - Matt Subel, VP of Sales for Platform Brewing Co. 
     
    To read the full article, download our Trends Summer Reader 2019 book by clicking the button below!
     
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