Navigating the Changing Tides of Marketing with the Trends Summer Reader

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  • 5/21/2019
    During thunder::tech’s 20-year voyage we have sought to provide you the best marketing education to help your brands innovate and win. We have followed this practice for our 2019 Trends Summer Reader magazine which is celebrating its fifth edition.

    Trends Summer Reader
     
    Over the past year, there has been a noticeable sea change amongst the middle market and lower enterprise sized brands we serve. We have seen a positive change amongst marketers with an increased hunger to evolve and improve their marketing practices, and specifically, an interest to learn more about these trends that affect us all.
     
    Our Trends Summer Reader brings to light the many brave marketers out there and helps tell their stories around marketing trends that matter to you right now. These professionals we highlight in the magazine are accelerating their brands through the turbulence of changing consumer behaviors, the digitization of commerce and evolving business models. We are inspired by them and believe you will be too.
     
    In this year’s edition, we set a course to report on 
    1. Changing consumer behaviors
    2. The state of trade show marketing
    3. Evolving video content strategy
    4. The disintermediation of legacy retail
    5. The battle between big data and privacy expectations
    Trends Summer Reader Graphic

    These are layered topics in a noisy and sometimes confusing landscape of decisions. Therefore, education and storytelling amongst marketers is more important than ever to help us understand and adapt to the tides we are all sailing through.
     
    Welcome aboard for another session of Trends and happy marketing!
    To download our Trends Summer Reader 2019 book click here!
     
    About the author::Jason Therrien is the president of thunder::tech. He is a fan of entrepreneurs and trailblazers, a proud dad and he liked scotch before Mad Men made it cool.
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