Episode 90 - Trends Volume 10: Designing with Purpose

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  • 11/28/2018
    One of the six-part series of podcasts connected to our 2019 Trends publication. The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. On this episode, Art Director, Joe Cola joins Creative Director and host Craig Israel in explaining why brands are pushing the creative limits with logos. 

    What You’ll Learn in This Episode

    • How the public perception of design has changed and how public feedback affects a new design
    • Design Trends vs Design Fads
    • Adding fun and creative items to your work such as duo-tone photos or gifs

    Episode Quotables

    “With social media and the way we can share work and see it definitely causes people to comment and give instant feedback on it.”

    “Brands are damned if they do and damned if they don’t. If they make a radical change there’s going to people who hate it and tear them down online. Or if a brand makes a mild evolution, then people are likewise going to tear them down and “why are you wasting our time”.”

    “You need to do what you think is right for your brand. follow best practices but also follow your gut”

    Episode Resources

    If you want to learn more, you can read the article from our Trends 2019 book: Design with Purpose.

    Listen to the full podcast and read all of the articles appearing in our 2019 Trends publication. Never miss another thunder::cast episode. Subscribe on Apple Podcast, Stitcher, Google Play or Spotify today!
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