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  • How PR and Marketing Pros Can Work Together to Drive Results

    Traditional public relations and digital marketing professionals have started to bridge the gap between their two industries, forming the “integrated communications” label seen in the mission of many agencies around the world. PR practitioners, brand managers and marketing professionals are leading the charge in reputation management, brand management and paid advertising. This collaboration is forming a new type of communications professional with redefined goals and best practices.

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  • Episode 107 - Trends Summer Reader 2019: State of Retail

    One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication.On this episode, joining host, Craig Israel via Skype is Kristine Buyers, Creative Services Team Lead for National Food Group. Kristine breaks down how National Food Group (NFG) got started selling B2C on Amazon and QVC after building a trusted brand through wholesale food distribution to K-12, correctional facilities, healthcare organizations, colleges and universities.

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  • How To: Use PR to Build Your Brand

    Your brand is your reputation, your image. It is the expectations and the overall impression that comes to mind when someone hears its name. It can evoke feelings of trust or distrust, respect or disrespect, interest or disinterest. We could go on, but it’s pretty clear why your business needs to have a well-defined and strong brand presence. The tricky part is knowing where to start. How do you begin building a brand? The answer is simple: public relations.

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  • It’s All in the Mix

    Embrace diversified sales channels to connect with shoppers where and when they are ready to buy. 

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