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Recent Posts for: advertising
  • Episode 86 - Don’t “Copy” Me: Unpacking the Copywriting Process

    Even though copywriting can be a solitary pursuit, we’re shaking things up on this episode with a copywriter roundtable. Fellow copywriters and advertising veterans, Mike Lawrence from Akhia and Matt Krupa from Marcus Thomas, join thunder::tech Creative Director Craig Israel in the studio to discuss creative writing, ideation, presentation and feedback.

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  • Episode 84 - Trends Summer Reader 2018: Four-step Brand Management Plan

    One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Brock Richards, Vice President of Sales and Marketing at Pro Football Hall of Fame, makes an appearance on the pod to provide insight into how the Hall continues to grow and evolve the brand to meet consumer demands. 

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  • How to Herd Cats When Defining Your Brand

    With the daily demands of consumer brands from the marketplace getting more unwieldy every day, we have four tips to help successfully manage the growing components of your brand.

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  • Episode 83 - Trends Summer Reader 2018: Deliberate Digital Transformation

    One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Digital Transformation is good for everyone in the company, even Earl. On this episode, J.P. Krainz, Account Services Group Manager, and thunder::tech President Jason Therrien discuss how middle-market organizations are consciously planning for digital transformation. We explore how brands can be more flexible, evolve their processes and become more digital to better serve their customer base. 

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