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Your go-to source for the latest marketing trends From industry news and marketing innovations to the occasional gossip column, hear what our team has to say.

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Recent Posts for: advertising

Consumer Behavior Trends: Travel, Tourism and COVID-19, Part 28/26/2020
As we are months into the global pandemic, one of the biggest questions that still remains is how will the Travel & Tourism industry, one of the industries hardest hit by COVID-19, rebound?
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Measuring Success with Out-of-Home Ads8/4/2020
Unlike digital media, it can be difficult to measure success with out-of-home advertising efforts. Here's how you can report on your campaign and determine whether or not it was worth the time.

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How to Use Geotargeted Ads for Your Business8/3/2020
Next time you receive a push notification from a store’s mobile app for a 50% off coupon when you walk through their door, you can blame geotargeting. But how can you harness the power of location-based marketing for your own brand?

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Episode 125: Marketing Trends Vol. 12: Insights to Advertising in 20206/11/2020
This is part one of the two-part series of podcasts connected to our 2020 Marketing Trends Volume 12 publication. In this episode, we are joined by three special guests, all of whom are experts in advertising. We welcome Michael Ganda from ServiceMaster DSI, Kenny Trusnik from RWB and our very own J.P. Krainz to discuss creative ad targeting, e-commerce trends and empathy marketing. Join us as we explore the strategies and trends behind adapting ads to a digital world.
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