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Recent Posts for: advertising
  • Episode 112 - Opportunities through Changing Media Habits

    thunder::cast took a field trip for this recording! We headed out to the iHeart Media studios to take a deep dive into media habits. On this episode, joining Creative Director and host Craig Israel is the President of the North Ohio Region of iHeartMedia Markets Group, Keith Hotchkiss, Vice President and Territory Manager for the Lamar Advertising Company, Tom Fahey and from thunder::tech, Account Services Group Manager and media specialist, JP Krainz to talk about changing media habits, specifically how media companies are adapting to the new consumption habits of today’s consumers.

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  • Episode 111 - Tourism’s Impact on Marketing

    Tourism is a driving factor for the economy and marketing. On this episode, joining Creative Director and host Craig Israel is Matt MacLaren, Director of TourismOhio and Joe Hicks, Account Services Group Manager, at thunder::tech, to talk about how tourism and marketing impact each other.

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  • Package Design and Consumer Behavior

    You’re standing in a store aisle, scanning the colors and shapes that fill the shelves, either looking for the usual brand you know and trust or waiting for a new one to pop out at you and tempt you to try it. We’ve all been there. Debating between this or that. But how do we pick? What makes it harder to decide? Or easier? What affects our buying behavior?

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  • Marketing Strategies for E-commerce Websites

    Structuring, building and launching an e-commerce business is a huge investment and one that should be maintained frequently to not only bring new customers, but also keep current customers invested. Whether you are just launching an e-commerce website or you’ve reached the point of maintaining your customer base, staying up to date on marketing trends for your e-commerce business is important.

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