Blog

The Hero, Hub, Help Content Framework as an ideal strategy for prioritizing and categorizing the different types of video content your business creates. Many businesses focus on just one option, like hero content or help content, but a broad mix of all three can be the push you need to rank on YouTube and gain favor with your audience. 

We're always on the hunt for new ways to measure our marketing performance. If you’re looking for a way to determine whether your performance marketing efforts are fabulous or flopping, calculating incremental sales can help. 

Back in 2013, we addressed a question that we often received from our clients “How much does it cost to advertise on Google?” And guess what? Here we are in 2021, with so much that has changed, and it is still something that often comes up with our clients. The answer is what has evolved quite a bit.

The term performance marketing, or performance-based marketing, has been around for over a decade, but the concept and meaning behind it has drastically changed, especially over the past few years. Here's our definition of performance marketing and how you can use it to your advantage.