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We’ve all witnessed the power of music and sound to promote a unique association of both product recall and brand loyalty. But with so much advertising noise out there, how can brands look to break through the clutter and present a unique approach that grabs people’s attention? The latest iteration is in the form of a “sonic branding.”

Want to learn more on how to create a video strategy and get more content to your viewers? On this episode, joining Creative Director and host Craig Israel is Matt Stevens, Managing Producer of thirtysix::thirtyfive, thunder::tech's in-house production studio to break down section of the Hero, Hub, Help concept and why it’s important to have a distribution strategy for your content.