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The term performance marketing, or performance-based marketing, has been around for over a decade, but the concept and meaning behind it has drastically changed, especially over the past few years. Here's our definition of performance marketing and how you can use it to your advantage.

Do you ever wonder how many hours of video are watched on YouTube each day? According to an article from Brandwatch, we as users, watch over 1 billion hours of video on YouTube daily. That’s approximately 60 billion minutes. To put that in perspective, there are 1,440 minutes per day… that’s crazy!

This year, DTC and e-commerce businesses have had to contend with extra competition, increased demand and an unstable economy. These five e-commerce tactics will help you boost Q4 sales and finish 2020 strong.

Consumer brands usually have a lot on their plate during Q4, but the holiday season this year is looking even more complicated with the pandemic. Here's a rundown of the holidays remaining in 2020 with thoughts on how to adjust for each one