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Recent Posts for: advertising
  • Episode 125: Marketing Trends Vol. 12: Insights to Advertising in 2020

    This is part one of the two-part series of podcasts connected to our 2020 Marketing Trends Volume 12 publication. In this episode, we are joined by three special guests, all of whom are experts in advertising. We welcome Michael Ganda from ServiceMaster DSI, Kenny Trusnik from RWB and our very own J.P. Krainz to discuss creative ad targeting, e-commerce trends and empathy marketing. Join us as we explore the strategies and trends behind adapting ads to a digital world. 

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  • Marketing Trends Vol. 12 - Exploring What Comes Next

    In today’s unpredictable market, brands that are summiting the top of the metaphorical mountain are the ones that climbed where others would not. These brands did not proceed blindly, but rather followed their customers and connected the dots of consumer behavior changes with shifts in technology. Some brands are in good shape while others are behind on the trail, but in a COVID-19 world, we must take the opportunities that encourage growth no matter the pace.

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  • How to Optimize Your Advertising Campaigns During COVID-19

    During COVID-19, one marketing campaign element that seems to be facing the most uncertainty is paid advertising. How do you adjust ads to accommodate and acknowledge the crisis while still seeing results?
     
    The good news is that it’s not necessary to pause your ads immediately and stop paid efforts altogether. There are several steps you can take to optimize your advertising campaigns during COVID-19.

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  • What's the Difference Between Google Display Network and Programmatic Advertising?

    Tomato, tom-ah-to. Potato, po-tah-to, Google Display Network, programmatic ad buying. It’s all pretty much the same, right?
     
    Not quite! It’s a common misconception that these two platforms are interchangable. While they both work toward the shared goal of getting your message in front of a targeted audience, each has its pros and cons.

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