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Recent Posts for: advertising
  • Episode 104 - Trends Summer Reader 2019: Trade Shows in a Digital World

    One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio are thunder::tech team members, Dan Lyons and Madeline Hoyle to break down new executions from digital assets before the show and bringing digital assets to the physical environment, such as AI and VR.

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  • Trading Up

    Leveraging the power of digital to take your trade show experience from passive to powerful.

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  • Episode 103 - Trends Summer Reader 2019: Consumer Buyer Behaviors

    One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Joe Hicks, Account Services Group Manager, to break down how marketing has grown exponentially from just age, gender, location to behaviors and interest. Learn why you should know what individuals like rather than large groups.

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  • Macro vs. Micro Influencers: What’s Best for Your Business?

    New Year, new brand strategies – that’s how the saying goes, right? By now I’m sure we’re all familiar with the buzzword influencer marketing. Now more than ever audiences are placing their trust into the hands of social media savvy individuals who they see as authentic resources. From local mommy bloggers to food connoisseurs to full-on celebrity-esque lifestyle influencers, these individuals have built a personal brand for themselves and, in turn, have become a source of reliability for their followers. 

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