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Do you ever wonder how many hours of video are watched on YouTube each day? According to an article from Brandwatch, we as users, watch over 1 billion hours of video on YouTube daily. That’s approximately 60 billion minutes. To put that in perspective, there are 1,440 minutes per day… that’s crazy!

This probably isn’t too surprising: The demand for and the availability of digital out-of-home advertising has grown to the point where ad spend now exceeds that of traditional out-of-home advertising. This growth has been driven by the increasing ability to dynamically change the creative aspects in real time to deliver better targeted messages.

One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication.On this episode, joining host, Craig Israel via Skype is Kristine Buyers, Creative Services Team Lead for National Food Group. Kristine breaks down how National Food Group (NFG) got started selling B2C on Amazon and QVC after building a trusted brand through wholesale food distribution to K-12, correctional facilities, healthcare organizations, colleges and universities.

Embrace diversified sales channels to connect with shoppers where and when they are ready to buy.