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Recent Posts for: advertising
  • Building Better Brand Experience

    Four simple steps to anticipate and deliver on shifting buyer behaviors. 

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  • Episode 101 - Destination Marketing: Tourism’s Impact on the Local Communities

    Fly, drive or walk into your next vacation destination, but before you do that you should look into which cities are the spot for tourism. On this episode, joining Creative Director and host Craig Israel is Jason Therrien, President and Founder of thunder::tech in the studio and joining via Skype, Amir Eylon, President and CEO of Longwoods International to break down the love/ hate relationship with tourism from residents of destination places. 

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  • Traditional Media Relations: Why it Still Matters in 2019

    I think we can all agree that we live in a digital age. Whether it’s looking at our phones to check the weather, direct messaging colleagues at work or listening to a podcast to pass the time while making dinner, a majority of us immerse ourselves in the digital world at some point during the day – if not multiple times a day. Just because we live in this digitized world, however, does not mean that it is the only way to consume content – or distribute it for that matter.

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  • What is Sonic Branding and Why Should I Care?

    We’ve all witnessed the power of music and sound to promote a unique association of both product recall and brand loyalty. But with so much advertising noise out there, how can brands look to break through the clutter and present a unique approach that grabs people’s attention? The latest iteration is in the form of a “sonic branding.”

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