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Recent Posts for: media relations
  • Macro vs. Micro Influencers: What’s Best for Your Business?

    New Year, new brand strategies – that’s how the saying goes, right? By now I’m sure we’re all familiar with the buzzword influencer marketing. Now more than ever audiences are placing their trust into the hands of social media savvy individuals who they see as authentic resources. From local mommy bloggers to food connoisseurs to full-on celebrity-esque lifestyle influencers, these individuals have built a personal brand for themselves and, in turn, have become a source of reliability for their followers. 

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  • Traditional Media Relations: Why it Still Matters in 2019

    I think we can all agree that we live in a digital age. Whether it’s looking at our phones to check the weather, direct messaging colleagues at work or listening to a podcast to pass the time while making dinner, a majority of us immerse ourselves in the digital world at some point during the day – if not multiple times a day. Just because we live in this digitized world, however, does not mean that it is the only way to consume content – or distribute it for that matter.

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  • What is Sonic Branding and Why Should I Care?

    We’ve all witnessed the power of music and sound to promote a unique association of both product recall and brand loyalty. But with so much advertising noise out there, how can brands look to break through the clutter and present a unique approach that grabs people’s attention? The latest iteration is in the form of a “sonic branding.”

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  • Episode 96- Super Bowl 53 Ads: Who Scored and Who Fumbled

    Join us for a recap of all the commercials from Super Bowl 53! We will dissect them from a marketing standpoint and give you our thoughts on who scored a touchdown and who fumbled it this year.

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