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Recent Posts for: media relations
  • Episode 112 - Opportunities through Changing Media Habits

    thunder::cast took a field trip for this recording! We headed out to the iHeart Media studios to take a deep dive into media habits. On this episode, joining Creative Director and host Craig Israel is the President of the North Ohio Region of iHeartMedia Markets Group, Keith Hotchkiss, Vice President and Territory Manager for the Lamar Advertising Company, Tom Fahey and from thunder::tech, Account Services Group Manager and media specialist, JP Krainz to talk about changing media habits, specifically how media companies are adapting to the new consumption habits of today’s consumers.

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  • How To: Use PR to Build Your Brand

    Your brand is your reputation, your image. It is the expectations and the overall impression that comes to mind when someone hears its name. It can evoke feelings of trust or distrust, respect or disrespect, interest or disinterest. We could go on, but it’s pretty clear why your business needs to have a well-defined and strong brand presence. The tricky part is knowing where to start. How do you begin building a brand? The answer is simple: public relations.

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  • Macro vs. Micro Influencers: What’s Best for Your Business?

    New Year, new brand strategies – that’s how the saying goes, right? By now I’m sure we’re all familiar with the buzzword influencer marketing. Now more than ever audiences are placing their trust into the hands of social media savvy individuals who they see as authentic resources. From local mommy bloggers to food connoisseurs to full-on celebrity-esque lifestyle influencers, these individuals have built a personal brand for themselves and, in turn, have become a source of reliability for their followers. 

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  • Traditional Media Relations: Why it Still Matters in 2019

    I think we can all agree that we live in a digital age. Whether it’s looking at our phones to check the weather, direct messaging colleagues at work or listening to a podcast to pass the time while making dinner, a majority of us immerse ourselves in the digital world at some point during the day – if not multiple times a day. Just because we live in this digitized world, however, does not mean that it is the only way to consume content – or distribute it for that matter.

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