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With the recent talk of Facebook and Google's privacy-intrusive research apps, trust in our industry continues to grow tenuous for many. The relationships between website operators, children and their families are important and often a focus of proposed legislation around the world, due to the realities of endangered safety and these stoked anxieties. So what rules currently exist, how can we comply with them and what may be in store for our future?

There are countless ways to use any platform and Google Tag Manager (GTM) is no exception. When you’re working with any system that creates and organizes data, several GTM implementations can lead to the same result.

In the past, creating a website with constantly evolving content called for a dynamic website to match. However, as front-end technologies and tooling continue to advance, the necessity for a dynamic server is beginning to fade. Today, it is possible to utilize new tools and frameworks to accomplish all the things dynamic sites provide with the added benefits that come along with going static. Let’s review some options you may want to explore for your brand.