digital marketing strategist

full-time digital marketing strategist position in Cleveland, Ohio or remote

At thunder::tech, optimization is about more than keyword research and measuring organic traffic. Digital Marketing Strategists are strategists, advertisers, analysts, number crunchers, researchers and communicators. This role lives within the Communications Department with social media, marketing automation, content marketing and SEO, but works with the entire agency on a daily basis. This role is for the Cleveland headquarters, but can be remote as well. Please note, this is not an entry level position.
Role Expectations 
Projects for a Digital Marketing Strategist at thunder::tech can vary from running pay-per-click campaigns to planning optimization advertising and media buying plans. Daily account checks are performed on all client campaigns to ensure they are optimized. Making recommendations to clients to improve performance and analyzing data and trends is a large part of the day-to-day work for this role.
Additionally, being able to clearly and effectively present your ideas (verbal and written) and persuade others to test, optimize or change course will be key to success. Team members need to be flexible when problems arise and calm under pressure. Being able to research, problem solve and quickly implement changes is a part of everyday life.
This role works closely with the Digital Marketing Manager and Communications Department Director to manage project strategy, client assignments, ongoing client/account management and other tasks as assigned. The Digital Marketing Specialist will also be required to work with the Creative, Development and Account Services Departments on integrated projects. Having a creative eye when it comes to written and visual messaging is a plus, as well as being able to provide creative feedback to teammates. 
  • Bachelor Degree in Business, Communications, Advertising or Marketing
  • At least 3 years of experience working with digital ads required; work examples may be requested
  • Experience collaborating with different areas of a business or different teams outside of your own
  • Excellent verbal communication and presentations skills
  • Understanding of basic HTML and CSS language
  • Comfort navigating Google Ads and learning enterprise level optimization and ad buying tools
  • Experience with keyword research, understanding basic SEO concepts such as link building, local SEO, on-page optimization, etc.
  • Strategic and forward-thinking for the benefit of clients and the team
  • Organized work habits with an innate attention to details while working in an open and sometimes chaotic atmosphere
  • Strong drive to constantly produce the best work, even when there’s a limited timetable or budget
  • Open to constructive feedback and being pushed to create the best work possible
  • Team player with strong communication and conflict resolution skills
  • Preference to listen to both new and opposing viewpoints on project matters
  • Self-starter with desire to continually learn and improve overall work
  • Possesses a questioning attitude to continue to learn, produce results and strengthen relationships
  • Proven success of a past endeavor based on user behavior, data, analyzation and strategic suggestions
  • Certifications a plus (Google Analytics, Google Ads, Facebook Blueprint, HubSpot, etc.)
  • Strategically research, plan, execute and manage various clients’ paid accounts with comprehensive campaigns, projects and events while staying within the timeline and budgeted hours
  • Write, refine and manage captivating ad messaging for campaigns
  • Install, work in and leverage the following tools:
    • Google Analytics
    • Google Ads
    • Bing Ads
    • Google Tag Manager
    • Google Data Studio
    • Google / Bing Webmaster Tools
    • Google My Business
    • Other analytics tools such as DoubleClick, SEM Rush, Ahrefs, Heat Mapping Software, etc.
  • Research, analyze and make recommendations based user behavior and data
  • Become familiar and acquainted with clients’ businesses and industries
  • Stay up-to-date on paid and organic digital marketing trends and distribute that knowledge to the team
Competitive Benefits::
  • Medical, Dental, RX and Vision Insurance
  • Long-term Disability, Short Term Disability
  • Paid Maternity/Paternity Leave
  • Hybrid Work Atmosphere-Remote/In Office
  • Life Insurance
  • 401K + Match Eligibility 
  • Vacation Time
  • Sick Time
  • 10 Paid Holidays, Including St. Patrick’s Day
  • Birthday Off
  • Continuing Education:
  • Mentoring Opportunities
  • Employee Membership Enrollments
  • Agency Lunch and Learn Sessions
  • Department Strategy Sessions
Agency Fun Stuff!:
  • Holiday Party
  • Day-Before-Thanksgiving Lunch
  • Pumpkin Carving Contest/Happy Hour
  • Team Luncheons
  • Rooftop/In-House Happy Hours
  • Friday “Beer::30” 
  • Pool Table, Air Hockey, Shuffle Board & Darts 
  • Summer Indian's Game Outing
  • Monthly Team Contests
  • Team Member Anniversary Recognition
  • Philanthropic Opportunities
Health and Wellness:
  • On-Site Gym
  • On-Site Personal Training
  • LunchOwl

Sound good? Send us your resume and a link to your online portfolio via this short form or the corporate website and we’ll get this party started.
All information submitted will only be used by thunder::tech.

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