Content & PR Coordinator

cleveland marketing agency content & PR coordinator

The Content & PR Coordinator will be a part of the Communications Department and work in tandem with the Optimization Team on SEO related content strategy and the Social Media and Email Teams on content development and distribution.

Note: This role does not focus on creative or video content creation. 
 
Our ideal teammate will be a strong technical writer with the ability to understand and creatively promote brands ranging from B2B manufacturing to B2C e-commerce. This role will be heavily involved in writing and editing a variety of content including press releases, communications plans, articles, blog posts, web copy, social media, podcasts, video scripts, email marketing, white papers, case studies, annual reports, presentations, advertorials and more. One size does not fit all, and it’s our job to find the right fit for our clients’ needs.
Role Requirements:
  • Write well-researched, compelling and resonant content focused on client goals and brand voice
  • Effectively edit content for grammar, spelling, punctuation, usage, AP style, tone and brevity
  • Identify opportunities and develop effective communication strategies to enhance and extend brand awareness for both thunder::tech and its clients
  • Use content marketing best practices, client data and other resources to develop content strategies for brands and campaigns integrating thunder::tech services for greater reach
  • Conduct self-lead research to identify key market insights to support content creation
  • Develop communication and content plan messaging aligning to audiences/customer journey goals and strategies with a focus on measurable results
  • Execute communications tactics using tools and editorial calendars in collaboration with clients
  • Strategically research, plan, execute and manage comprehensive client media relations campaigns, projects and events
  • Maintain and build solid media relationships to effectively pitch and garner media attention for clients
  • Analyze and report on campaign or project success
  • Actively participate in new business and strategic planning projects including determining new marketing ideas and processes
Experience & Skills:
  • Strong technical and creative writing skills are essential
  • Proficiency in proofreading and editing with a working knowledge of Associated Press style format
  • Proven experience developing strategic marketing programs and collaborating with subject matter experts and team members to execute campaigns
  • Must be able to show content marketing strategy successes on either a campaign or ongoing project basis during the interview process 
  • Self-starter, adaptable, highly organized and able to work independently, as well as part of a team
  • Strong attention to detail, highly organized and able to prioritize multiple projects simultaneously
  • Solid presentation, oral and written communication skills
  • Understanding and experience formulating media relations strategies and proven results of getting press coverage as part of a campaign
  • Knowledge of marketing automation platforms and strategies is a plus
  • Demonstrated knowledge of developing and maintaining website content and experience with various content management systems
  • Basic proficiency with HTML and an understanding of web writing best practices
  • Knowledge and understanding of social media content and formats
  • Hands-on experience with SEO and web traffic metrics and familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
Expected Experience:
  • Bachelor’s degree in journalism, communications or marketing
  • 2-4 years of experience in the communications field, preferably at an agency
  • Strong writing samples and examples of successful project work

Competitive Benefits

Sound good? Send us your resume and a link to your online portfolio via this short form or the corporate website and we’ll get this party started.
 
All information submitted will only be used by thunder::tech.


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