PR & content specialist

full-time PR and content specialist position available in Cleveland

The PR and Content Specialist will be a part of the Communications Department and lead communications strategy and execution on behalf of thunder::tech’s clients. This team member will also be working in tandem with the Optimization Team on SEO related content strategy and the Social Media and Marketing Automation and Email Teams on content development and distribution.

Note: This role does not focus on creative or video content creation. 
 
Our ideal teammate will be a strong technical writer with the ability to understand and creatively promote brands ranging from B2B manufacturing to B2C food and bev. This role will be heavily involved in writing and editing a variety of content including press releases, communications plans, articles, blog posts, web copy, social media, podcasts, email marketing, white papers, case studies, annual reports, presentations, advertorials and more. One size does not fit all, and it’s our job to find the right fit for our clients’ needs.

This role will also support multimedia and video strategy with our Multimedia Team and in-house production studio thirtysix::thirtyfive studios.      

Qualifications and Expected Abilities:
  • 3-5 years of experience, work examples encouraged
  • Must be able to show content marketing strategy successes on either a campaign or ongoing project basis during the interview process 
  • Self-starter, adaptable, highly organized and able to work independently, as well as part of a team
  • Experience leading service development and comfort with addressing challenges directly
  • Experience in leading others, project management is a plus
  • Proven experience developing strategic marketing programs and collaborating with subject matter experts and team member to execute the program
  • Demonstrated knowledge of developing and maintaining website content and experience with various content management systems
  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
  • Proficiency in proofreading and editing with a working knowledge of Associated Press style format
  • Knowledge of marketing automation platforms and strategies is a plus
  • Strong presentation, oral and written communication skills
  • Creativity, flexibility, and the ability to communicate and work effectively and efficiently
  • Strong analytical and problem-solving skills
  • Good sense of humor (we don’t take ourselves too seriously)
  • Must love furry friends
Role and Responsibilities:
  • Write creative and compelling copy focused on goals and brand voice for communications campaigns, websites and other marketing collateral
  • Effectively edit content for grammar, spelling, punctuation, usage, AP style, tone and brevity
  • Identify opportunities and develop effective communication strategies to enhance and extend brand awareness for both thunder::tech and its clients
  • Use content marketing best practices, client data and other resources to develop content strategies for brands and campaigns integrating thunder::tech services for greater reach
  • Conduct self-lead research to identify key market insights to support content creation
  • Develop communication and content plan messaging aligning to audiences/customer journey goals and strategies with a focus on measurable results
  • Execute communications tactics using tools and editorial calendars in collaboration with clients
  • Strategically research, plan, execute and manage comprehensive client media relations campaigns, projects and events
  • Maintain and build solid media relationships to effectively pitch and garner media attention for clients
  • Analyze and report on campaign or project success
  • Actively participate in new business and strategic planning projects including determining new marketing ideas and processes
Experience and Skills:
  • 3-5 years of experience, work examples encouraged
  • Strong technical and creative writing skills are essential
  • Proficiency in proofreading and editing with a working knowledge of Associated Press style format
  • Proven experience developing strategic marketing programs and collaborating with subject matter experts and team members to execute campaigns
  • Must be able to show content marketing strategy successes on either a campaign or ongoing project basis during the interview process 
  • Self-starter, adaptable, highly organized and able to work independently, as well as part of a team
  • Strong attention to detail, highly organized and able to prioritize multiple projects simultaneously
  • Solid presentation, oral and written communication skills
  • Understanding and experience formulating media relations strategies and proven results of getting press coverage as part of a campaign
  • Knowledge of marketing automation platforms and strategies is a plus
  • Demonstrated knowledge of developing and maintaining website content and experience with various content management systems
  • Basic proficiency with HTML and an understanding of web writing best practices
  • Knowledge and understanding of social media content and formats
  • Hands-on experience with SEO and web traffic metrics and familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
  • Experience leading service development and comfort with addressing challenges directly
  • Experience in leading others and project management is a plus
Minimum Education Requirements:

Bachelor's degree from an accredited university in public relations, marketing, communications, business, journalism or a related field requiring extensive writing skills. Specialized certifications (Hootsuite, HubSpot, Google Analytics, etc.) are a plus, but are not required.

Minimum Education Requirements:
  • Curious, strategic and willing to learn
  • Courageous in the face of a challenge
  • Confident and lifts up others too
  • Creative, flexibile and a risk taker
  • Analytical and a problem-solver
  • Quirky with a good sense of humor
  • Must love furry friends
  • Avid learner who follows trending topics and news
Competitive Benefits:
  • Continuing Education Cycle/Mentoring Opportunities
  • 10 Paid Holidays, Including St. Patrick’s Day
  • Vacation and Sick Time
  • LunchOwl
  • Friday “Beer::30”
  • Company Functions/Happy Hours
  • 401k Eligibility
  • Life Insurance
  • Long-term Disability
  • Medical, Dental and Vision Insurance
  • Additional Perks
 
Sound good? Send us your resume and a link to your online portfolio via this short form and we’ll get this party started.
 
All information submitted will be used only by thunder::tech.

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