digital marketing specialist

part-time digital marketing specialist position available in Cleveland

At thunder::tech, optimization is about more than keyword research and measuring organic traffic. Digital Marketing Specialists are strategists, advertisers, analysts, number crunchers, researchers and communicators. This role lives within the Communications Department with social media, marketing automation, content marketing and SEO, but works with the entire agency on a daily basis. This role is for the Cleveland headquarters.
Role Expectations
Projects for a Digital Marketing Specialist at thunder::tech can vary from running pay-per-click campaigns to planning social media advertising and media buying plans. Daily checks are performed on all client campaigns to ensure they are optimized. Making recommendations to clients to improve performance and analyzing data and trends is a large part of the day-to-day task for this role.
 
Additionally, being able to clearly and effectively present your ideas (verbal and written) and persuade others to test, optimize or change course will be key to success. Team members need to be flexible when problems arise and calm under pressure. Being able to research, problem solve and quickly implement changes is a part of everyday life.
 
This role works closely with the Digital Marketing Team Lead and Communications Department Director to manage project strategy, client assignments, ongoing client/account management and other tasks as assigned. The Digital Marketing Specialist will also be required to work with the Creative, Development and Account Services Departments on integrated projects. Having a creative eye when it comes to written and visual messaging is a plus, as well as being able to provide creative feedback to teammates.

Requirements/Qualifications
  • Bachelor Degree in Business, Communications, Advertising or Marketing
  • At least 1-3 years of experience working with digital ads required; work examples may be requested
  • Experience collaborating with different areas of a business or different teams outside of your own
  • Excellent verbal communication and presentations skills
  • Understanding of basic HTML and CSS language
  • Comfort navigating Google Ads and various social media ad managers, primarily Facebook
  • Strategic and forward-thinking for the benefit of clients and the team
  • Organized work habits with an innate attention to details while working in an open and sometimes chaotic atmosphere
  • Strong drive to constantly produce the best work, even when there’s a limited timetable or budget
  • Open to constructive feedback and being pushed to create the best work possible
  • Team player with strong communication and conflict resolution skills
  • Preference to listen to both new and opposing viewpoints on project matters
  • Self-starter with desire to continually learn and improve overall work
  • Possesses a questioning attitude to continue to learn, produce results and strengthen relationships
  • Proven success of a past endeavor based on user behavior, data, analyzation and strategic suggestions
  • Certifications a plus (Google Analytics, Facebook Blueprint, HubSpot, etc.)

Responsibilities
  • Strategically research, plan, execute and manage various clients’ paid social media and paid search accounts with comprehensive campaigns, projects and events while staying within the timeline and budgeted hours
  • Write, refine and manage captivating ad messaging for campaigns
  • Install, work in and leverage the following tools:
    • Google Analytics
    • Google Ads
    • Bing Ads
    • Facebook Business Manager/Ads Manager
    • LinkedIn Ad Manager
    • Google Tag Manager
    • Google Data Studio
    • Google / Bing Webmaster Tools
    • Google My Business
    • Other analytics tools such as DoubleClick, SEM Rush, Ahrefs, Heat Mapping Software, etc.
  • Research, analyze and make recommendations based user behavior and data
  • Become familiar and acquainted with clients’ businesses and industries
  • Stay up-to-date on paid and organic digital marketing trends and distribute that knowledge to the team

Competitive Benefits:
  • LunchOwl
  • Friday ”Beer::30”
  • Company Functions/Happy Hours
  • Continuing Education Cycle/Mentoring Opportunities
  • 10 Paid Holidays, Including St. Patrick’s Day
  • Vacation and Sick Time
  • Additional Perks

 
Sound good? Send us your resume via this short form and we’ll get this party started. Please select the Communications Department in the dropdown box. 
 
All information submitted will only be used by thunder::tech.

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