We can all agree that we usually make the decision to buy a product after some initial research. Because of this, legacy sales channels are being disrupted and brands are now forced to come up with innovative ways to convenience their consumers by meeting them where they are - online.
Knowing where your brand should and shouldn’t spend resources can be overwhelming and quite honestly, frustrating. But don’t worry, we’ve got everything you need to adapt your sales and marketing approach to keep up with today’s consumers and their needs.
What You’ll Learn:
- Where Amazon stands in the midst of today’s retail landscape
- Finding the right mix of where you should and shouldn’t allocate your resources