Take your trades show experience from passive to powerful with digital campaigns.
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Marketing Momentum
Trade Shows in a Digital World
Trends Summer Reader: Trade Up Your Trade Shows

Trade shows have a long history of garnering facetime with potential and current clients, giving exhibitors an opportunity to showcase their products and/or services. Although the purpose and goals associated with trade shows have remained the same throughout the years, executions continue to get grander year after year.

In a truly digitized world, trade show exhibitors can now leverage real interactive experiences, for their audience. And so can you. Read on to find out how.

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thunder::tech Spotlight

Guten tag! Bettcher Industries has gone multi-lingual.

After launching a new site for this leading manufacturer of cutting and trimming tools in 2016, we partnered again to truly take the website global. The team developed a translation strategy and executed scalable multi-language functionally to better serve customers. From cookies and consent to localizing product offerings, this project was the perfect example of an audience-led website iteration strategy.

Learn more about how our team, Bettcher Industries, Kentico and Globalization Partners International worked together to ensure that Bettcher Industries continues to lead internationally!

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#ICYMI: News Worth Knowing

Gucci Uses AI to Grow - AdAge
Can Amazon Read Your Emotions? - PR News
Facebook’s Cryptocurrency Launch - Social Media Today
Cannabis Industry Lures Marketing Talent in Canada - AdWeek
Macro vs. Micro Influencers - thunder::tech
Twitter’s Underlying Problem - TNW


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