Castaway Bay

thunder::tech made a splash with social media and drove visitors to our favorite indoor waterpark

A regional travel destination makes waves with a compelling social strategy

Thanks to the tropical Caribbean theme, guests at Cedar Point's Castaway Bay feel like they have just landed on an island paradise when they enter this lush indoor waterpark resort. The centerpiece of Castaway Bay is the elaborate enclosed waterpark with a five-story high water slide below a vaulted wood ceiling that covers a natural setting of palm trees, huts, inland lagoons and plenty of wet and wild water adventure.

A social media strategy that isn’t all wet

thunder::tech and Castaway Bay teamed up to make their social media as fun and tropical as the waterpark itself. From planning content calendars to running an influencer program, thunder::tech helped followers “get stoked to get soaked.”

The partnership included:
  • Creating weekly content calendars to drive followers to the website to plan and book an overnight adventure
  • Strategizing and managing social media ads to promote items from general marketing, promotions and hot date specials
  • Building relationships with influencers to create content targeting families in the brand’s target regions
  • Leveraging the brand’s social media channels to create targeted and compelling ads to draw in new audiences and re-engage current audiences before their children outgrow the waterpark scene
Over the past several years working with thunder::tech, Castaway Bay has experienced continuous channel fan/follower growth, steady winter-season bookings and a well-managed and customer-service focused community.
Want to learn more? thunder::tech can help you with your social media strategy, content development and more. Contact us today!
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