Trends Summer Reader 2016 Special: To Blow up your brand or not to Blow up your Brand, that is the Question

One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. This episode outlines the whens, whys and hows that brands should consider when approaching either an evolution to their brand (a slight change or escalating changes over time) or a revolution (a completely new look, feel or approach). Using examples such as Starbucks, Federal Express, Lube Stop and our own agency brand to illustrate the point, we interview thunder::tech’s Creative Director, Craig Israel, who provides ideas and insight fueled by his nearly 20 years of marketing experience.
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