Why Businesses Should Care about Pokémon GO

In this episode, we explore the craze that’s sweeping the nation, Pokémon GO! Eric and Craig talk to two of thunder::tech’s in-house PokéExperts to explore the hows and whys of the new augmented reality game that’s created the perfect storm of nostalgia, additive gameplay, competition and community. Most importantly, we discuss how smart businesses are tapping into the craze to turn the hordes of cellphone wielding fans into new customers. If you don’t know a Pokéball from a Pikachu, then this podcast will get you up to speed and maybe even motivate you to “catch ‘em all” for yourself.
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