Crowdsourcing: Lazy Marketing or a Smart Way to Connect with Your Audience?

Ask Doritos, Lays and the Cleveland Cavaliers


    

In this episode, the thunder::tech team explores crowdsourcing as a means to create new marketing campaigns. Our hosts weigh in with their thoughts on efforts from Doritos, Lays potato chips and the Cleveland Cavaliers as well as a cautionary tale about how this tactic can go horribly wrong…we’re looking at you Mountain Dew.
Sign up for our monthly marketing trends e-newsletter.