Super Bowl Ads: What’s the goal? A special simulcast with WFNY

In this episode, the thunder::tech team welcomes Craig Lyndall from the independent sports website and podcast Waiting For Next Year to discuss this year’s Super Bowl ads. Just what is the reasoning behind spending so much money on one ad and is it worth it? Can they prove ROI? What brands have succeeded and which ones have been epic Super Bowl advertising failures?


    


We hope you enjoy this episode of thunder::cast, which is a special simulcast with the independent sports website and podcast Waiting for Next Year. You can play this video in your web browser and keep it on in the background since it's audio-only or search for thunder::cast on iTunes or Stitcher.
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