Take a Trip Back with Us to the Good Ole Days: Nostalgia Marketing

More brands seem to be turning to nostalgia to support their marketing efforts lately. Is this trend an attempt to evoke emotion from consumers or something more? Is nostalgia marketing always a good idea or are there select brands or categories that can effectively use it? We discuss recent examples of this tactic that include Geico, Snickers, M&Ms, Spotify and more.


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