Super Bowl Ads: Worth the Hype?

From movie trailers to sleek luxury cars to the heartwarming and humorous to political statements, there was no shortage of entertaining commercials during Super Bowl LI. Each February, brands flex their creative muscles and dish out millions of dollars in hopes of capturing consumers’ attention. But is the marketing impact worth the hefty price tag? Co-hosts Craig Israel and Eric Crilow were joined in the studio by thunder::tech President Jason Therrien and Optimization Specialist Maggie Babuder to discuss which advertisements impressed us with their originality and which ones fell flat. On this episode, we chat about meeting customer expectations, the motivations of certain brands and the marketing implications of one short TV spot. Grab a snack and settle in for this in-depth assessment of the Super Bowl LI ads.


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