Service Design: How Marketers Can Build the Perfect Customer Experience

Today’s consumers have more choices than ever before and brands must do more than just offer a quality product. Moments of interaction with a service happen at various communication touchpoints and customers demand a great experience at every turn. But don’t let the experience just happen. Design it. “Woo, Wow, and Win” co-authors, Thomas Stewart and Patricia O’Connell, joined thunder::cast co-hosts, Craig Israel and Eric Crilow, to discuss the concept of designing a seamless journey to deliver a consistent customer experience. Listen in and take notes on the five key principles of service design and how savvy marketers can apply them to earn customers’ loyalty.


We are builders for the connected age—using data, pixels, paper and creativity as our raw materials to build towering brands, expansive digital experiences and resonate messaging. Our newest agency reel showcases how we integrate great work, customer service, innovation and education into every project to construct a strong foundation for what comes next. Social media, e-commerce, print campaigns, creative strategy, outdoor advertising, video, animation… we’ve built it all! Take off your hardhat, settle back and click play.

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