Service Design: How Marketers Can Build the Perfect Customer Experience

Today’s consumers have more choices than ever before and brands must do more than just offer a quality product. Moments of interaction with a service happen at various communication touchpoints and customers demand a great experience at every turn. But don’t let the experience just happen. Design it. “Woo, Wow, and Win” co-authors, Thomas Stewart and Patricia O’Connell, joined thunder::cast co-hosts, Craig Israel and Eric Crilow, to discuss the concept of designing a seamless journey to deliver a consistent customer experience. Listen in and take notes on the five key principles of service design and how savvy marketers can apply them to earn customers’ loyalty.


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