Trends Summer Reader 2017 Special: Preparing Your Brand to Live in a Multimedia World

One of the five-part series of podcasts connected to our 2017 Trends Summer Reader publication. On this episode, Manager of Multimedia Matt Stevens and Senior Multimedia Specialist Christian Daugstrup break down what brands should consider when adding multimedia to the marketing mix. Using examples such as Mr. Clean and Progressive Insurance’s Flo, they discuss the importance of figuring out what your brand sounds like and how to effectively show off your brand’s personality to increase awareness and audience engagement.


    

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