Trends Volume 9: Driving Decision-Making with Data and Analytics

One of the six-part series of podcasts connected to our 2018 Trends publication. Digital marketing is resulting in an abundance of data and analytics right at our fingertips. But how do you begin sorting through mountains of data to find actionable insights? Our Optimization Team Lead, Maggie Babuder, shares the latest tools to help marketers track and analyze data from marketing efforts to drive decision-making.
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