ad campaign creation

from billboards to the back page

Campaign success relies on proper planning. thunder::tech helps you plan, execute and evaluate any campaign.

What It Is

thunder::tech excels at developing and executing smart, holistic campaigns that leverage our expertise in every aspect of an ad campaign.

What We Think

Creative, stand-alone advertisements can be motivating—but when those ads are integrated with an advertising campaign, then you have the ability to connect with your customers through multiple touch points for even greater impact.

How We Help

Audience Segmentation

The process of identifying and defining your target audience(s) can be as simple as reviewing sales data and demographic information or as elaborate as conducting focus groups, individual interviews, retail shop-alongs and in-depth socio-economic and psychographic research. Regardless of the process, at the end of the day you have a model to better understand your customers and their shopping habits.

Creative Messaging

The creative experts at thunder::tech can craft a powerful message that makes a connection with your customers and motivates them into action. The target audience, their media habits and industry best practices are taken into account, assuring that the creative execution is engaging, relevant and timely. The end result is a powerful marketing message that moves your business goals forward—be it a series of magazine ads or a fully integrated campaign that spans many months and numerous consumer touch points.

Media Planning and Buying

Your advertising and marketing messages only work if the right people see them at the right time. The Media Planning and Buying Team at thunder::tech seeks out the most effective media channels for every insertion of the campaign. From a handful of online banner ads to a fully integrated campaign that connects with customers both online and off, your media plan will deliver the right mix of vehicles to maximize your expose and your ROI. thunder::tech has experience with traditional and nonstandard media channels including:

  • Print
  • Radio
  • Outdoor
  • Direct mail
  • Television
  • Pay per click (PPC)
  • Digital signage
  • Guerilla marketing
  • Social media
  • Mobile

Design

A strong message deserves a strong visual look and feel. thunder::tech has a highly experienced team of designers who can create an engaging visual experience that supports your existing brand standards or evolves your look and feel into something new. We’ve executed a variety of elements, including print, digital, collateral, packaging, trade show booths, signage and more. If your campaign includes digital components, our in-house Multimedia Team has full photography, audio, video, animation and motion graphics capabilities.

Social Media

In today’s world, every brand is a social brand. thunder::tech helps your campaign engage your customers on a personal, emotional level within the social sphere, and help you participate in, and guide, the discussion around your brand. thunder::tech can support your social media efforts to whatever degree you require, including social media training, content creation and calendar maintenance. We can even assume full responsibility for your social properties so you don’t have to worry about creating content, posting, managing responses and tracking and analyzing results.

Development

thunder::tech began as a Web development shop, and our digital development expertise remains one of our core competencies. Our Development Department can handle every aspect of the backend of a campaign, including HTML coding; user experience (UX) design and implementation; content management system (CMS) installation, integration and migration; optimization; firewall/paywall protections; and more.

Analytics

An often overlooked aspect of a marketing campaign is the analytics during and after the duration of the campaign. thunder::tech will help you create an analytics strategy that will help you determine the success of your campaign, considering such medium-specific elements as reach, awareness, engagement, page views, click-throughs, retention and purchase. The ongoing campaign is continuously monitored, with results delivered to you in a report format. The sharing of this information is based on a schedule that best fits your business model—weekly, monthly, quarterly or some other schedule that aligns with your needs.

Each campaign is tailored to your needs and budget. thunder::tech has the resources, personnel and expertise to execute a fully integrated campaign that includes all of the aspects outlined above, or just the elements you need help with.


Interested in our ad campaign creation services?
contact thunder::tech888-321-8422 (toll free)

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