Brand Strategy

your way of saying "howdy"

To ensure your brand continues to grow and flourish, thunder::tech will develop a road map to success for your brand to follow.

What It Is

Your brand strategy is more than just your logo and message. It’s your identity, voice and how you interact with the public. Going beyond your brand’s visual components, your strategy determines the feeling your company evokes.

What We Think

Successful brands are like sharks—they have to keep moving or they sink and die. To assure that your brand maintains its momentum, thunder::tech will develop an actionable brand strategy. This road map helps propel your brand into the future, and allows your company to stand apart from the competition.

How We Help

Strategy

Your strategy should take into account every touch point with your customers and how you represent your brand. thunder::tech will help you evaluate how customers are connecting to your brand via those touch points, and determine their importance in your overall brand strategy.

Brand Information

Is your brand informational in nature? Or is it more emotive? Do you need to provide quantitative facts and figures across several channels? Or do you need to tell a purely emotional story to connect with your customers? thunder::tech helps you explore and classify your own brand so you can provide the information customers really need to make a lasting connection with your business.

Social Branding

How social is your brand? Does it rely heavily on personal stories or testimonials? thunder::tech will identify which social media channels—such as Facebook, Twitter, Google+ and LinkedIn—are best to tell your brand’s social story and, more importantly, which just create unneeded noise in the social sphere. thunder::tech can also help you plan, create and maintain a company blog to proactively steer the social conversation.

Brand Monetization

Is your brand largely transactional? thunder::tech will make it as easy as possible for your customers to buy from your website by creating an intuitive and easy-to-navigate interface for your e-commerce; writing engaging and motivating copy for your product catalog; and developing a robust back-end system to make ordering, shipping and tracking easy and hassle-free for both you and your customers.

Or is your brand, like many brands, a combination of information, lifestyle and commerce? thunder::tech can help you maintain the careful balance of elements so your customers have the best possible experience with your brand before, during and after the sale.


Interested in our brand strategy services?
contact thunder::tech888-321-8422 (toll free)

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