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Recent posts from chat::ter, our blog

Now THAT’S Streaming Content

During a recent trip to Quicken Loans Arena, I quickly became aware that branding and advertising at arenas, ballparks and stadiums has become almost inescapable. Sponsored sections of the venue, ads on the scoreboard and giveaways sponsored by insurance companies have become the norm; but they have also begun to teeter on overwhelming. It wasn’t until I retreated to the men’s room, away from all of the ads, that I felt a sense of relief (literally). Restrooms have become a place of solace in a world filled with in-your-face media and constant pressure from advertisers. However, if Captive Media has its way, we may lose this once sacred place forever.

The Captive Media system involves a hi-definition screen, mounted at eye level above a urinal. When the urinal is not being used, the screen will show a mixture of content and advertisements. When the urinal is in use, the screen will switch into “gaming” mode, and said user is in for an interaction like none other:

Recent posts from thunder::news

April 2013 brings thunder::tech new inspiration and projects

Read our April 2013 e-newletter for the latest in search marketing and e-commerce trends... read more

thunder::tech reports on the buying power of Mobile Moms

Our latest report explores a fairly new marketing audience... read more

thunder::tech delivers innovative approach to client’s product launch

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thunder::tech makes national media headlines, including USA Today

Our thoughts about crowdsourced Super Bowl marketing ad campaigns led to national media coverage for our agency.... read more

thunder::tech releases 2012 Mobile Report

The trend of mobile marketing has taken over the world. Do you believe that 1.8 billion more people have a cell phone subscription than own a toothbrush? It’s true.... read more

Recent posts from Facebook

We had a great time supporting our client MidTown Cleveland, Inc. at ...

We had a great time supporting our client MidTown Cleveland, Inc. at their business center dedication ceremony last night. That's team member Matt filming the event.

... read more