Branding

MOST ORGANIZATIONS HAVE WORKED HARD AND INVESTED HEAVILY IN THEIR MARKETING, OFTEN CONCENTRATING ON THEIR VISUAL BRAND REPRESENTATION BUT NOT PAYING ENOUGH ATTENTION TO WHAT THEIR MARKETING TACTICS ARE ACTUALLY SAYING. CONSISTENT BRAND MESSAGING THAT REFLECTS YOUR ORGANIZATION'S TRUE PERSONALITY AND PRODUCT OFFERINGS WILL PROVIDE A BETTER RETURN OVER TIME THAN ONLY WORRYING ABOUT HOW PRETTY YOUR PRINT PIECES LOOK.

We combine thunder::tech's creative and technical copywriters to capture the essence of our client's brand messaging in writing. We kick off the brand platform process by gathering information and researching your organization through internal and external surveys, segmenting your audience and markets and conducting stakeholder and decision maker workshops. From there, your team and ours will collaboratively define such high-level brand messaging components as your organization's mission statement, brand personality attributes and elevator pitch. This brand messaging will extend to tactical writing within websites, brochures and other print collateral.

An easy way to determine whether your organization needs brand messaging help is to ask five of your employees what the organization's brand position is. An organization without strong messaging will get five different answers. If your own stakeholders are not on the same page, what message are you giving your core audience?