Pay-Per-Click Campaigns

Pay-per-click (PPC) campaigns will get you on the front page of a search engine in as much time as it takes to create the campaign and make it live. While search engine optimization (SEO) takes time to take effect, PPC can be a good way to hit the ground running and bring in website traffic.

A PPC campaign can help you very quickly with:

• New product marketing
• Boosting website traffic
• Increasing brand awareness
• B2B marketing
• B2C marketing

PPC Keyword Selection

In PPC, keywords are our most important asset. But it’s not just selecting keywords that produce traffic. Traffic is meaningless without return. thunder::tech’s PPC specialists will continually monitor, evaluate and adjust PPC performance to ensure the keywords we’re using properly drive traffic that results in business, and not just higher Web stats.

Landing Page Selection and Creation

Where you place your users on your website through your PPC campaign has a direct effect on what they do on your website. There is a definite “sweet spot” on every website that will result in maximized conversions. This page may already exist, or it may have to be created.

Because we have such a wide array of skills at thunder::tech, not only can we suggest what page you need to use as a landing page, but we can also help design, develop and launch any new landing pages you may need.

PPC Conversion Tracking

With PPC, you are literally paying for every visitor it brings. For this reason, you have to run it very carefully. It’s not beneficial to pay for traffic that does not produce a return for you. Through selection of goals and monitoring how they perform, we are able to get a better understanding of what is working and what needs to be adjusted to ensure constant campaign performance.

PPC Reporting

Similar to SEO, you need to understand what’s going on with your campaign to make decisions on what needs to be done with it. thunder::tech will provide you with regular reports that we will then review with you. From these reports, we will make recommendations for our next course of action so you are not just well informed; you can take a proactive approach when you feel comfortable.

To learn more about what a successful PPC campaign can do for your company, contact thunder::tech today!