Trends Summer Reader 2017 Special: Top of Mind: How to Maintain Your Brand’s Relevancy

One of the five-part series of podcasts connected to our 2017 Trends Summer Reader publication. How are your customers interacting with your brand? Has your culture shifted? Has your product or business model changed? If any or all of these questions ring true, then it might be time evolve your brand. We interview Senior Account Manager J.P. Krainz about what marketers should consider before embarking on a total brand reinvention and discuss why it’s imperative to have a sound strategy before taking your brand in a new direction.
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