Episode 103 - Trends Summer Reader 2019: Consumer Buyer Behaviors

One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Joe Hicks, Account Services Group Manager, to break down how marketing has grown exponentially from simply age, gender, location to behaviors and interest. Learn why you should know what individuals interests are like rather than large groups.
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