Trends Summer Reader 2017 Special: Growing in the Age of Social Media

One of the five-part series of podcasts connected to our 2017 Trends Summer Reader publication. One emerging trend in social media marketing, involves the growing concern for marketers to focus more on personalized content and less on spammy messaging. On this episode, Social Media Coordinator Hanna Steinker discusses the latest social media developments impacting the industry, including how more B2B brands are effectively leveraging rich social media content, how Snapchat is differentiating itself from its rival social media sites, and why it’s important for company CEOs to be more visible on social media.
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