Howdy! thunder::tech is an integrated marketing agency headquartered in Cleveland, Ohio. We’re searching for a Digital Marketing Strategist with experience in SEM and paid social media to join our growing Digital Marketing & Communications Department. The Digital Marketing Strategist will report directly to the Senior Director of Communications. This is not an entry-level position.
Qualifications:
- The ideal candidate will bring an enthusiasm for digital marketing along with proven skills in keyword research, digital ad writing, ad placement and experience with campaign management on multiple platforms
- 2+ years of proven paid search paid and/or paid social media with keyword-driven advertising experience
- 2+ years of Google Analytics or other analytic platform experience
- Solid understanding of SEO and keyword analysis
- Experience with Moz, SEMRush or other search engine analysis platforms
- Experience with Meta Business Manager, LinkedIn Business Manager and other social media advertising platforms
- Google Adwords Certification a plus
- Strong consumer-facing writing skills
Responsibilities:
- Expect and enjoy a fast-paced environment with a can-do, collaborative atmosphere
- This role will be responsible for helping to oversee, execute, and optimize paid search, paid social and other advertising strategies meeting KPI’s with defined success metrics and measurable ROI
- Bid management within paid search and social media platforms
- Campaign creation and deployment
- Keyword research and development
- Reporting and monitoring campaign performance and results
- Ad writing, including copy optimization and A/B testing
- Working with clients in various industries including, but not limited to: industrial manufacturing, B to B, eCommerce, travel and tourism, non-profit and higher education
- Collaborating with content writers and creative design to deploy first-rate digital content
- Provide thorough analysis of paid search campaigns via bid management and reporting tools to ensure each is meeting its KPI and ROI objectives
- Prepare weekly and monthly reports on paid search and paid social campaign performance
- Conduct audits for both paid social and paid search clients
- With guidance from the Manager of Performance Marketing Services, manage 3rd party vendor relationships that help run our other advertising campaigns such as OTT/Podcasts, traditional media and programmatic advertising