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With all the uncertainty 2020 has brought to the market, how is a marketer supposed to develop a marketing budget for 2021? Flexibility, transparency and scenario planning are the best tools to guide you through the process.

As we are months into the global pandemic, one of the biggest questions that still remains is how will the Travel & Tourism industry, one of the industries hardest hit by COVID-19, rebound?

If you had a trade show or event canceled in 2020, you aren’t alone. Trade show exhibition and participation is a business-critical component of most marketing and sales organizations, but the pandemic has severely hampered these types of gatherings all across the nation.