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One of the six-part series of podcasts connected to our 2019 Trends publication. On this episode, thunder::tech Founder and President Jason Therrien drops by the studio to discuss how ever-changing consumer behaviors are forcing brands to evolve. He and Craig chat about omnichannel strategies, influences on purchasing decisions, privacy and Generation Z. 

It’s no secret that video can be an invaluable marketing tool for any size brand. In fact, eMarketer predicts that U.S. social network video ad revenues will surpass $11 billion in 2020, more than doubling that of 2017. As your brand grows its video library, it’s important to put some strategy behind what you’re doing and how you’re using each piece of content. 

Now that we know what a logo is and what types of logos exist, it might seem that designing a logo is really basic or easy. A design of such a small scale should only take a few mere hours to execute, right? But in reality that’s far from the truth when it comes to a quality logo. The designers at thunder::tech work with a strict design process that can take days, perhaps weeks to complete an effective and successful logo. Let’s be honest, there’s a lot of shitty logos out there. And those are the ones that were done in an hour or so without much research and explorations. And sometimes the designer was your friend’s uncle’s nephew who “dabbles” in graphic design. I know, we’re rolling our eyes, too.

4 changing consumer behaviors that might just change your brand.