Blog

Your go-to source for the latest marketing trends From industry news and marketing innovations to the occasional gossip column, hear what our team has to say.
Search Options
Blog Search
Sign up for our marketing newsletters
Recent Posts
  • 5 Easy Wins Before Labor Day

    The summer is one of the best times during the year for marketers to find some easy wins. With a quieter office, the mid-year season is an excellent time to get items crossed off that you have been meaning to for a long time.

    Read The Full Post
  • Trading Up

    Leveraging the power of digital to take your trade show experience from passive to powerful

    Read The Full Post
  • Episode 103 - Trends Summer Reader 2019: Consumer Buyer Behaviors

    One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Joe Hicks, Account Services Group Manager, to break down how marketing has grown exponentially from just age, gender, location to behaviors and interest. Learn why you should know what individuals like rather than large groups.

    Read The Full Post
  • Macro vs. Micro Influencers: What’s Best for Your Business?

    New Year, new brand strategies – that’s how the saying goes, right? By now I’m sure we’re all familiar with the buzzword influencer marketing. Now more than ever audiences are placing their trust into the hands of social media savvy individuals who they see as authentic resources. From local mommy bloggers to food connoisseurs to full-on celebrity-esque lifestyle influencers, these individuals have built a personal brand for themselves and, in turn, have become a source of reliability for their followers. 

    Read The Full Post
Sign up for our monthly marketing newsletters