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The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. But today, the preponderance of simple desktop editing tools, social media and an increased interest in how companies represent themselves has made any visual changes a company makes to their brand the subject of intense public debate. The black box has been busted wide open.

Every marketer we talk to has a little bit of a futurist in them. After ten years of publishing thunder::tech's marketing trends books, we have found that a mix of curiosity about the future and realism about the present exists in you. We have found out how brave you all are to keep pushing your organizations to continually evolve and stay relevant over a period of time that has been unforgiving to brands that resist change.

Recently, thunder::tech and USA Track & Field (USATF) worked side by side to develop the user experience (UX) for USATF’s new site. We experimented with a new approach, where we worked together to come up with the site structure in a collaborative effort. Through this new method of service, thunder::tech was able to accelerate the UX design process, shaving weeks of work from the timeline. Here are some key takeaways from the new process and what you can do to utilize process for your next site.

When it comes to social media, marketing and preparing for the next set of trends, we know we have to get on it ASAP and not wait until the clock strikes midnight on Jan. 1, 2019. We are planning for Q1 already, and we need to start the year with a bang. We are going to provide you with a sneak peek of what some of the biggest social media marketing trends in 2019 will be and how to amplify engagement with your users.