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  • Changes in Consumer Behavior Are Creating the ‘Decade of the Home’

    In early 2020,  stay at home orders and lockdowns changed consumer behavior in the short term. Now, almost a year into the pandemic, we are seeing many of these consumer behaviors flourish into longer term habits. Here are some of the most significant trends and changes to keep an eye on throughout the 2020s.

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  • What is a true integrated agency?

    Integrated marketing has moved past a buzzword thrown around at industry conferences and has evolved into a viable agency marketing model due to the need for increased speed, integration of skill sets and a lack of client side resources. However, it is a term that needs more clarification about its complex definition, especially on the agency side.

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  • 10 Best Practices for B2B Performance Marketing Success

    Fact check: Performance marketing strategies are not reserved for B2C brands. Directly attributing media spend dollars and tracking success down to specific display ads are tactics fully available to B2B businesses. Here's how to give it your all with B2B performance marketing.

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  • What is Social Media Optimization?

    Social media optimization is often overlooked, but important for brand building. Your social media has a large, indirect impact that affects brand image, website traffic and local SEO rankings. Get your online presence back in alignment with these tips.

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