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The summer is one of the best times during the year for marketers to find some easy wins. With a quieter office, the mid-year season is an excellent time to get items crossed off that you have been meaning to for a long time.

Leveraging the power of digital to take your trade show experience from passive to powerful

One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Joe Hicks, Account Services Group Manager, to break down how marketing has grown exponentially from just age, gender, location to behaviors and interest. Learn why you should know what individuals like rather than large groups.

New Year, new brand strategies – that’s how the saying goes, right? By now I’m sure we’re all familiar with the buzzword influencer marketing. Now more than ever audiences are placing their trust into the hands of social media savvy individuals who they see as authentic resources. From local mommy bloggers to food connoisseurs to full-on celebrity-esque lifestyle influencers, these individuals have built a personal brand for themselves and, in turn, have become a source of reliability for their followers.