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97...98...99... 100! To celebrate our 100th episode we opened the studio and invited the whole team. THE. WHOLE. TEAM. Since this milestone coincides with our 20th anniversary as an agency, we decided to celebrate with the one secret ingredient that’s behind all of our success: the people.

With the recent talk of Facebook and Google's privacy-intrusive research apps, trust in our industry continues to grow tenuous for many. The relationships between website operators, children and their families are important and often a focus of proposed legislation around the world, due to the realities of endangered safety and these stoked anxieties. So what rules currently exist, how can we comply with them and what may be in store for our future?

In order to deliver the best ideas we can to clients, we sometimes have to rally the troops, throw up some ideas to see what we can perfect and send over. This is otherwise known as Brainstorming. On this episode, joining Creative Director and host Craig Israel is J.P. Krainz, Account Services Manager and Media Strategist and Buying Lead and Danyelle Kupfer, Social Media Specialist to break down the love/ hate relationship with the brainstorming process. 

We’ve all witnessed the power of music and sound to promote a unique association of both product recall and brand loyalty. But with so much advertising noise out there, how can brands look to break through the clutter and present a unique approach that grabs people’s attention? The latest iteration is in the form of a “sonic branding.”