In order to deliver the best ideas we can to clients, we sometimes have to rally the troops, throw up some ideas to see what we can perfect and send over. This is otherwise known as Brainstorming. On this episode, joining Creative Director and host Craig Israel is J.P. Krainz, Account Services Manager and Media Strategist and Buying Lead and Danyelle Kupfer, Social Media Specialist to break down the love/ hate relationship with the brainstorming process.
What You’ll Learn in This Episode
- The history of brainstorming
- Why it’s important for agencies and clients
- How we feel brainstorming and ice breakers
“To the no judgement aspect, he wrote ‘creativity is so delicate a flower, that praise tends to make it bloom while discouragement often nips it in the butt.’”
“Clients often walk into an agency and say “I need a bridge” but what they really need is a way to get across the water”
“Sometimes you have to give 25 ideas, because you never know what the client is going to like, you never know what their budget, their timing is, etc. From that point I get it. But for me if i'm going to walk out of there, I hope those 25 ideas are the best I could give regardless compared to the those top five that I really want to give.