In today’s unpredictable market, brands that are summiting the top of the metaphorical mountain are the ones that climbed where others would not. These brands did not proceed blindly, but rather followed their customers and connected the dots of consumer behavior changes
with shifts in technology. Some brands are in good shape while others are behind on the trail, but in a COVID-19 world
, we must take the opportunities that encourage growth no matter the pace.
Today, we’re proud to help you achieve that growth with the release of our Marketing Trends vol. 12 magazine. Broaden your horizons as we explore the topics, techniques and trends that impact your brand. The 2020 Marketing Trends publication is information-rich, featuring interviews with middle-market business leaders on the trends that will position your company for success in 2020 and beyond!
Interestingly enough, the five trends we expand upon were decided prior to the pandemic, but they are still—and perhaps more—relevant as we move into the second half of the year. You may ask, "How? Hasn't the pandemic changed everything"? But these trends all relate to the increasing need for marketers and executives to be more agile, brave, in-tune and digitally savvy. These trends encompass business traits that have been building for years and will pay off handsomely for those that adapt to them as our economy recovers.
These five marketing trends we're covering in volume 12 of the Marketing Trends Magazine are:
- The need to develop a content studio approach for your marketing
- Why you should buck the status quo with your approach to visual design
- How to use empathy marketing appropriately
- Using creativity with your digital advertising
- Thought-provoking e-commerce ideas to deploy now
We're in the midst of a time that can be described at minimum as interesting and strange. As we summit the peak of our new normal and explore what success looks like in the age of COVID-19, thunder::tech appreciates being a part of your climb ahead.
Enjoy volume 12, and happy marketing to all!