It’s tough to find your way as a marketer these days between the doom and gloom of the news, the never-ending discussion of the impending recession, rising social media issues, and government regulation of consumer data and privacy. The hype machine in the marketing and advertising industry seems to never turn off and causes some marketers to run around even faster than the proverbial chicken.
But what if there was a field guide for the future?
What’s old is seemingly new again like the importance of top of the funnel brand building (featured on page 20) that many marketers cut in exchange for easy attribution spend at the bottom of the funnel. Or, how about digital direct-to-consumer sales channels that are already maturing, and e-commerce has somehow gotten more complex (page 4). It's all incredibly head scratching.
However, we believe the dots get easier to connect as you keep reading, keep observing your consumers and keep asking good questions of your partners. It is a marathon after all, so dive into this latest volume of the “futurist’s field guide” to get a handle on how to accelerate your brand!