Episode 107 - Trends Summer Reader 2019: State of Retail

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  • 8/1/2019
    One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication.On this episode, joining host, Craig Israel via Skype is Kristine Buyers, Creative Services Team Lead for National Food Group. Kristine breaks down how National Food Group (NFG) got started selling B2C on Amazon and QVC after building a trusted brand through wholesale food distribution to K-12, correctional facilities, healthcare organizations, colleges and universities.

    What You’ll Learn in This Episode

    • The benefits of a privately owned business and how this translates to the market
    • About National Food Group and their kids line ZeeZees
    • How National Food Group penetrated the market with ZeeZees in the K12 market and the retail market
     

    Episode Quotables 

    “We did go ahead and start selling directly first. We had our own store on zeezees.com and luckily for us that we were growing so fat that fulfilling that internal became a challenge. So we fulfil all of our online orders through amazon.com. We got a great partnership there and that's growing and we learned how to be a great amazon partner.”  
     

    Episode Resources


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